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  • Direct-to-Expert Model

Unlocking Profitable Scale for ecommerce businesses

The bridge between your P&L and your Paid Media. We specialize in scaling brands by optimizing for Contribution Margin, not just platform ROAS.
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  • Senior Strategists Only
  • P&L Aligned
  • Data Backed Decisions

Direct-to-Expert

Work directly with strategists who understand Ecommerce

$50M+

Revenue Influenced

22%

Avg. Contribution Margin Increase

40+

Brands Scaled

D2E

Direct-to-Expert Model

The Growth Trifecta

Three Pillars of Profitable Scaling

Most agencies optimize for platform metrics. We optimize for bank account impact and inventory velocity.

Creative Strategy

Performance-driven creative frameworks using modular testing methodology. We identify winning hooks, angles, and formats through systematic A/B testing—not guesswork.
  • Cear Creative Testing
  • Insights Based On Over 1000 Winning Ads
  • Hook & Angle Libraries

Media Buying

Omnichannel media buying optimized for incrementality, not just last-click. We break silos between Meta, Google, and Retention to maximize true channel efficiency.
  • Incrementality Testing
  • Cross-Channel Attribution
  • New Customer Acquisition Focus

Financial Modeling

Every scaling decision is backed by unit economics. We model LTV:CAC ratios, contribution margin targets, and cash flow impact before deploying capital.
  • Unit Economics Analysis
  • LTV:CAC Modeling
  • Optimise For Contribution Profit

Services

Full-Stack Growth Infrastructure

End-to-end performance marketing for eCommerce brands ready to scale profitably. From unit economics to creative testing—we handle everything.

Meta Ads Management

Full-funnel Meta advertising optimized for contribution margin. We architect campaigns that drive profitable customer acquisition, not just platform ROAS.

Google Ads & Shopping

Strategic Google Search, Shopping, and Performance Max campaigns with incrementality testing. We ensure each dollar drives true incremental revenue.

Omnichannel Scaling

Break silos between Meta, Google, and Retention. We coordinate your media mix to maximize Marketing Efficiency Ratio (MER) across all channels.

Creative Strategy

Modular creative testing frameworks that identify winning hooks, angles, and formats. Data-driven iteration, not guesswork.

Financial Modeling

Unit economics analysis, LTV:CAC modeling, and contribution margin tracking. Every scaling decision backed by financial reality.

New Customer Acquisition

Move beyond last-click with incrementality testing and first-party data integration. True channel efficiency measurement.

The Growth Framework

A Systematic Approach to Profitable Scale

Every dollar we scale is backed by unit economics, not vanity metrics. Here’s how we turn paid media into a predictable financial system.

Step 01

Meta Ads Management

Determine your true 1-to-1 LTV:CAC ratios.

Before we scale a single dollar, we map your unit economics. We calculate your variable contribution margin, break-even CAC, and the maximum allowable cost of acquisition—ensuring every scaling decision is backed by financial reality.
  • Customer Acquisition Cost vs. Lifetime Value analysis
  • Variable Contribution Margin modeling
  • Data backed decision scaling thresholds

Step 02

Omnichannel Architecture

Breaking silos between Meta, Google, and Retention.

We architect your media mix to maximize incrementality, not just last-click attribution. Through first-party data integration and cross-channel coordination, we ensure each dollar drives true incremental revenue.
  • Incrementality testing frameworks
  • First-party data attribution models
  • Channel-level MER (Marketing Efficiency Ratio) tracking

Step 03

Iterative Creative Testing

A scientific modular testing framework for UGC and Statics.

Creative is the #1 lever for scaling. We deploy a systematic testing methodology—isolating hooks, angles, formats, and CTAs—to identify winning combinations and scale them predictably.
  • Modular creative testing (Hook × Angle × Format)
  • Statistical significance-driven iteration
  • Performance creative libraries that compound

Step 04

Data Backed Scaling

Scale spend only when the data supports it.

We scale with financial guardrails tied to your P&L. Budget increases are controlled, data-driven decisions—not emotional reactions to platform metrics.
  • MER-based budget allocation
  • Contribution margin-protected scaling
  • Weekly financial performance reviews
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Growth Consultancy vs. Traditional Agency

We Focus on Bank Account Impact

Most agencies report on platform metrics. We report on financial outcomes.

KEOZ Digital

Growth Consultancy

  • Optimizes for bank account impact & inventory velocity
  • Unit economics & contribution margin modeling
  • Direct access to senior strategists who understand balance sheets
  • Incrementality testing & first-party data attribution
  • Data backed scaling with financial guardrails
  • LTV:CAC ratio-driven budget allocation
  • Growth consultancy partnership

Traditional Agencies

Media Buying Vendors

  • Optimizes for bank account impact & inventory velocity
  • ROAS-only reporting
  • Account managers with no financial context
  • Last-click attribution models
  • Scale spend first, optimize later
  • Budget based on platform recommendations
  • Vendor relationship

Profitability Forecast

Know Your Numbers Before You Scale

  • Unlock true incrementality in customer acquisition
  • Increase spend without sacrificing efficiency or margin
  • Establish a framework for sustainable creative wins

LTV:CAC

Ratio Modeling

MER

Target Calculation

CM%

Break-even Analysis

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Financial Outcomes

Real Brands, Measured by Margin

We don’t celebrate ROAS wins. We celebrate contribution margin improvements, CAC payback periods, and data backed scaling.

  • Home & Lifestyle Brand
  • Home & Lifestyle Bran

$60K → $230K+

Monthly Revenue

Re-engineered unit economics to break through long-term scaling plateaus.

$511,850+

Total Sales (5mo)

3.8x

Scale Increase

  • Health & Wellness Brand
  • Verified Shopify Data

$4.09M+

Total Revenue

Implemented omnichannel architecture to maintain stability at high volume.

$1.1M

Peak Monthly

Data-Backed

Strategy

  • Fashion & Apparel Brand
  • Verified Shopify Data

3x Revenue

Growth in 6 Months

Scaled from $100K to over $300K/month while protecting contribution margins.

$1,279,684

Total Revenue

High Velocity

Inventory

  • Accessories & Gear Brand
  • Verified Shopify Data

0 - $100k p/m

MoM Scaling

Focused on net-new customer acquisition and incremental lift.

$229,096

Total Sales

5x from Launch

Scale

The D2E Model

Direct-to-Expert. No Account Managers.

High-market clients don’t want to explain their business to junior media buyers through account manager middlemen. They want strategists who understand balance sheets, unit economics, and the difference between platform ROAS and actual profitability. KEOZ Digital was built on the Direct-to-Expert model. You work directly with senior strategists who’ve scaled brands from startup to 8-figures—people who speak fluent P&L and treat your contribution margin like their own.
  • Direct access to senior strategists—no account managers
  • Incrementality testing
  • Data backed decision frameworks
  • Unit economics & contribution margin expertise
  • Financial guardrails tied to your P&L
  • Proven across 80+ eCommerce brands

45-Minute Growth Mapping Session

Book a Growth Strategy Session

We’ll analyze your unit economics, identify scaling bottlenecks, and map a path to data backed growth. No fluff—just financial clarity.

What's included in your audit:

Unit Economics Analysis

LTV:CAC ratios, contribution margin modeling

Paid Media Audit

Google & Meta accounts reviewed for efficiency

Creative Strategy Review

Meta Ad Creative Recommendations

45-min Video Walkthrough

Personalized strategy breakdown

What this is not

  • A checklist audit
  • A tactic dump
  • A pitch deck in disguise
  • Platform-level optimization advice
  • "Quick wins" or surface-level recommendations

What brands walk away with

  • Clear confidence on where to invest and where to stop spending
  • Alignment between marketing performance and P&L reality
  • A grounded view of what constraints are holding growth back
  • A decision—with evidence—on whether partnering with us makes sense.

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